W N P x P H O T O V I L L E x D U M B O P R O J E C T I O N P R O J E C T

For the entire month of March 2025, Wet Nose Pawject was invited by the DUMBO Projection Project and Photoville, to create a looping video montage to be projected in three different places across DUMBO including two on the foundation of the Manhattan Bridge as well as a 60’ stretch of the BQE.

To celebrate, we held a wildly successful red carpet event which included a ‘Paw-Pup Studio’ where we photographed 55 dogs over the course of 2.5 hours.

Dogs are as integral to New York City’s culture and community as the people that make up this great city. Whether they are new to the city, bright-eyed and bushy-tailed, or born right under the Manhattan Bridge, dogs always find their way to our hearts. Dumbo’s dog community is wonderfully diverse, full of tricks, and always a howling good time – and all are invited to delight in their antics, beauty, and joyful essence on the largest of screens, the BQE and Bridges of Dumbo.

Making dogs happy makes us happy. We don’t deserve them.